Pure Besan

The Pure Taste of Tradition, Crafted with Pride

Preserving three generations of ancestral Malwa recipes — prepared fresh every morning with Pure Besan and Pure Desi Oil.

FSSAI Certified
Pure Desi Oil
24h Kitchen Dispatch
The Legacy of Indore & Malwa

Where clove-infused aroma meets trademark crispiness

In Madhya Pradesh, namkeen is not merely a tea-time snack — it is an art form refined over generations. From the bustling lanes of Sarafa Bazaar and Chhappan Dukaan in Indore to the royal courts of Ratlam, authentic sev has always demanded patience, pure ingredients, and precise timing.

At Shree Ji Abhinandan, we uphold this heritage without cutting corners. While mass-market industrial snack manufacturers cut corners with commercial refined oils, maida, and synthetic flavorings, our master halwais slow-knead single-origin chana dal flour with Pure desi oil, hand-pounded cloves, and authentic Indori Jeeravan.

Authentic Indori Namkeen Platter

Handcrafted in Small Batches

Every batch fried fresh each morning

The Four Pillars of Pure Indori Namkeen

Every pouch leaving our Indore kitchen adheres strictly to our gold standards.

Pure Besan

Zero maida, zero cornstarch, zero cheap fillers. We use only premium chana dal besan that yields our trademark melt-in-mouth crunch.

Hand-Pounded Spices

Royal Malwi cloves (laung), whole black pepper, and fresh ajwain coarsely pounded to preserve their natural volatile essential oils.

Pure Desi Oil

We exclusively fry in 100% Pure Desi Oil. Our oil is tested daily, wholesome, and never recycled or reheated beyond safety thresholds.

Airtight Fresh Seal

Multi-layer moisture-barrier zip pouches lock in volatile aromas and preserve crunchiness for 4 months nationwide.

Hygiene & Safety Protocols

Cooked in sanitized modern stainless steel kitchens

Our kitchen combines traditional craftsmanship with rigorous food safety protocols. Master halwais wear food-grade hairnets, gloves, and masks. Our facility is inspected and licensed by FSSAI (Central License: 21426850005646).

  • Daily oil quality and temperature monitoring logs
  • 100% Pure Vegetarian certified facility
  • Airtight nitrogen packaging sealing area
Shree Ji Abhinandan Clean Kitchen Hygiene Standards

Loved by 12,000+ Namkeen Lovers Across India

From Mumbai and Bangalore to Delhi NCR and abroad, here is what our verified snackers say:

“The Ratlami Sev and Double Laung Sev have that genuine Indori clove kick. Reminds me of visits to Chhappan Dukaan.”

— Deepak Malviya, Mumbai

“Gujarati Mixture and Fikka Gathiya are so fresh and crunchy. Fresh dispatch from Indore arrived in perfect condition. Superb packaging.”

— Priya Patel, Bengaluru

“Ordered fresh namkeen for family celebrations. The packaging looks regal and the Indori Bhel is full of flavor.”

— Amit Agrawal, Delhi NCR

Experience the Authentic Crunch of Malwa

Explore our full line-up of 47+ freshly batched namkeens, festive gift boxes, and authentic Indori mixtures.